Dec 29, 2021Blue Diamond almond growers featured on Rose Parade float
Blue Diamond Growers, a leading almond marketer and processor, is bringing its almond growing history to life in this year’s Rose Parade, an iconic annual New Year’s Day event held in Pasadena, California, on Jan. 1, 2022. This is the fourth year the growers’ cooperative/global brand will participate in the parade.
Blue Diamond Growers will be participating in the Tournament of Roses Parade on Jan. 1, 2022, with a custom designed float carrying four grower families (sixteen float riders) who were selected for their deep commitment to sustainability and environmentally responsible farming. The parade theme is “Dream. Believe. Achieve.”
Blue Diamond’s float features vibrant almond blossoms symbolizing the beginning of each almond’s journey and a rustic truck filled with sacks of almonds representing the successful fall harvest, and two gift baskets displaying a few of the more than 100 Blue Diamond products created from our quality almonds. Every Blue Diamond product starts with almonds harvested by our grower-owners in California’s Central Valley who farm with the future in mind, and leave legacies of healthy land to the next generations.
Founded in 1910, the Blue Diamond Growers cooperative, with approximately 3,000 almond grower-owners, has an unwavering mission of delivering the benefits of almonds to the world. Our float showcases how Blue Diamond’s legacy of quality came into existence, from the first tree planted in California’s rich soil, to the bloom of our expansive, vibrant orchards, to the creation of delicious Blue Diamond products made with the highest quality almonds.
“Blue Diamond is pleased to, for the fourth year, participate in the Rose Parade,” Raj Joshi, SVP Global Consumer Division for Blue Diamond Growers, said in a news release. “It’s a great way to showcase to the world our amazing growers and the innovative ways they farm sustainably and serve as responsible stewards of the land. We’re proud of our growers and the quality of our almonds, and we’re extremely proud of our brand!”
View the Blue Diamond Growers float in the Rose Parade on Jan. 1, 2022, that starts at 8 a.m. PST in Pasadena, California, and will be broadcast live on television. Please check your local broadcast listings for more information.