Category: Marketing
Agritourism is trending: But does it fit for your farm?
Agritourism boosts farm income and foot traffic, but it also brings new risks and demands. Review key questions before getting started.
Pistachio paste trend boosts demand for California growers
Demand for pistachios is rising as food manufacturers use them in products such as chocolate, pastries and beverages. The trend is supporting market growth as California production continues to increase.
California Walnuts expands “Feel Good” campaign with produce merchandising push
California Walnuts is launching a summer campaign to encourage more walnut sales by promoting walnuts as a fresh produce item rather than only a baking ingredient. The effort includes digital media, streaming TV, events and retail merchandising in produce departments.
Tree nut groups secure USDA export funding through MAP, FMD programs
USDA awarded $212M in MAP and FMD funding, including support for U.S. tree nut groups. Learn how the funds will support export growth.
Almond Board of California opens 2026 Board of Directors election
The Almond Board of California begins its 2026 Board of Directors election. Get details and learn how to submit a candidate declaration.
WUSATA to host Best of the West — Global Buyers Event in April
WUSATA’s Best of the West — Global Buyers Event is coming in April 2026. Get full event details and register now to secure your spot.
Navigating a strong crop, building strong markets for the future
California’s walnut industry is managing a strong 2025 crop while growing global demand. Find out how the sector is building long-term markets.
2026 is the year of the pistachio — again
Record crops, resilient demand and rebounding exports set the stage for pistachios in 2026. Learn what growers and handlers should watch next.
Anticipation in the air: a breakdown of the 2026 APG Conference
The 2026 APG Pistachio Conference brings together industry leaders in Palm Springs this February. See what’s planned for this year’s event.
California Walnuts partners with retailers during American Heart Month
California Walnuts is partnering with retailers to promote heart health benefits during American Heart Month. Get details on the campaign.
Global demand for California almonds grows as innovation drives new uses
California almonds saw rising global demand through new food and beverage uses in 2025. Learn how innovation is driving almond product growth.
American Pistachio Growers Conference to spotlight markets, water and research
Discover key trends in pistachio markets, research and more at the 2026 American Pistachio Growers Conference. Get details on the event now.
California Walnut Commission applauds emphasis on nuts in new dietary guidelines
The California Walnut Commission reacts to new dietary guidelines emphasizing nuts and healthy fats. See what the guidance means for growers.
2025–2030 Dietary guidelines encourage nuts, protein and whole foods
The 2025–2030 Dietary Guidelines for Americans highlight nuts, whole foods and healthy fats. Learn what this means for growers and marketers.
Oregon Organic Hazelnut Collective reports early gains from USDA market grant
Oregon organic hazelnuts are gaining traction with chefs and consumers through a USDA market grant. See how awareness and demand are growing.