California Walnuts partners with retailers during American Heart Month

California Walnuts is partnering with retailers nationwide to promote heart health and boost walnut sales during American Heart Month, now in its eighth year. The initiative provides in-store displays, digital media, feature ads, recipe content and dietitian-led education to reach health-conscious consumers.

The campaign also includes cross-merchandising with complementary heart-healthy foods, such as dates and pears, in shared displays and promotions. Similar collaborations in past campaigns have delivered double-digit year-over-year volume increases for participating retailers.

“American Heart Month gives retailers an opportunity to connect consumer interest in heart health to walnut sales,” said Robert Verloop, CEO and executive director of the California Walnut Commission and Board. “Walnuts combine trusted science, strong shopper recognition and everyday versatility, making them a natural fit for February promotions.”

Walnuts are recognized as a heart-healthy whole food, offering 2.5 grams of plant-based omega-3 alpha-linolenic acid, 4 grams of plant protein and 2 grams of fiber per ounce. The nuts are certified by the American Heart Association’s Heart-Check Food Certification Program, a mark trusted by consumers as an indicator of heart-healthy choices. Studies over the past three decades have demonstrated the cardiovascular benefits of walnuts, including positive effects on cholesterol, blood pressure, inflammation and blood vessel function.

The American Heart Month campaign aligns with omnichannel retail strategies, helping stores incorporate walnuts into consumer diets both in-store and online. Retailers can access merchandising tools and promotional resources through California Walnuts’ website or by contacting the organization directly.

American Heart Month, observed each February, highlights small, consistent lifestyle changes that can support long-term health. California Walnuts said its campaign is designed to make it simple for shoppers to include walnuts in their daily diets while helping retailers meet demand for nutritious, heart-smart products.