Certis Biologicals elevates leadership for U.S.-based sales efforts

Certis Biologicals announced Nov. 21 that veteran sales leader Tim Riley has been tapped to helm the company’s U.S.-based sales team as national sales director for U.S. ag business.

Riley joined Certis Biologicals in 2020 as key account manager, supporting the company’s business partnerships with distribution leaders. As national sales director, he will continue those efforts by managing the company’s nationwide team of sales managers and key accounts.

“Throughout his career and his tenure at Certis Biologicals, Tim has proven himself a valuable leader with extensive knowledge of bringing products to the markets that need them,” says Amy O’Shea, president and CEO. “This leadership will strengthen our U.S. ag market and allow us to serve growers in effectively putting biologicals to work for their operations.”

Riley brings to this position proven expertise as a sales and marketing leader in the agriculture space across ag-chem, seed, equipment and animal health markets with companies such as Amvac Chemical, American Cyanamid, CDMS (Crop Data Management Systems), and Caterpillar, Inc.

“Certis Biologicals’ experienced sales team is the tip of the spear in bringing our biological solutions to growers so that they can utilize their power to protect crops and their investments year after year,” Riley says. “The relationships that they build with U.S. growers and our distribution partners are integral to the growth of Certis and to the agriculture industry as a whole. I am proud to work with our team to enhance those relationships well into the future.”