Mar 24, 2024EFI celebrates National Farmworker Awareness Week
Equitable Food Initiative (EFI), the capacity-building and certification organization that partners with growers, farmworkers, retailers and consumer groups, has released an updated communications toolkit in preparation for Farmworker Awareness Week, which will be held March 25-31.
In the spirit of the weeklong celebration of the hands that put food on tables, EFI encourages everyone in the agricultural supply chain, government entities and consumers to stand in support and appreciation of one of our country’s most essential resources, our farmworkers.
Farmworker Awareness Week communications toolkit
EFI encourages individuals and organizations working in agriculture to utilize the revamped communications toolkit toolkit and highlight the important work performed by the millions of workers on farms and ranches who help add $165 billion each year to the gross domestic product.
This year, the toolkit was expanded to include even more comprehensive features, including:
- Educational resources and activities for students
- Statistics-forward infographics
- Sample logos, images, and posters for social media and around the office
- Example proclamations, press release templates, and more.
The Farmworker Awareness Week communications toolkit and all associated resources are available for free download.
“We are excited to share the newest updates to our toolkit. Farmworkers are an indispensable asset, and we want them to know we appreciate their efforts. EFI also wants to educate our communities and government on the importance of farmworkers and the need to invest in developing and recognizing their skills,” said LeAnne Ruzzamenti, director of marketing communications for EFI.
Leveraging the power of storytelling
By leveraging the power of storytelling and media outreach, we can collectively work towards building greater awareness of the work and individuals behind our food. Ruzzamenti added.
For more information, visit equitablefood.org.
