Aug 30, 2023Football season to feature Deion Sanders promoting California almonds
The Pro Football Hall of Fame athlete and now collegiate coach Deion “Coach Prime” Sanders and California Almonds are teaming up for a sports-health partnership.
In the “partnership of a lifetime,” Sanders will share daily practices that can help with exercise recovery. The tips are designed to help consumers own their PRIME.
“Being in your prime is a mindset, and the grind to own your prime never stops. That’s why Coach Prime and California Almonds are encouraging people to be smart about recovery. Almonds are rich in nutrients that can help with exercise recovery – making them THE food to own your prime,” according to an Almond Board of California (ABC) news release.
Catch Coach Prime in action with California Almonds at the beginning of the NCAA football season with advertisements airing on national and cable TV, on CBS, Fox, ESPN and CBS Sports, social media and more.
“A perfect exercise food, almonds may improve your recovery response from physical activity,” according to the release. Initial research, funded by ABC, conducted among 64 U.S. adults ages 30-65 who are occasional exercisers found that most study participants who ate almonds experienced reduced fatigue and tension during muscle recovery, increased leg and lower back strength, and decreased muscle damage during the first day of recovery, according to the release.
“Coach Prime knows hard work means being strategic about recovery, which is why he adds almonds to his routine for their exercise recovery benefits,” according to the release. “Prime Time never ends whether you’re a weekend warrior or a competitive athlete – there’s no ‘off the clock’, so you have to keep that energy, confidence and consistency up, something Coach Prime instills in his team.”
“You can’t achieve your PRIME unless you put in the work…DAILY! In order to BE YOUR BEST YOU, you gotta recover with the right stuff,” Sanders said in the release. “It’s all about consistency! I’m partnering with California Almonds to share how almonds help me stay PRIME all the time. IT DON’T STOP, BABY!”
During the 1990s and early 2000s, the Hall of Fame NFL football star played for the San Francisco 49ers, Dallas Cowboys, Washington Redskins and Baltimore Ravens as well as professional baseball.
Established in 1950 and based in Modesto, California, ABC is a non-profit organization that administers a grower-enacted federal marketing order under the supervision of the United States Department of Agriculture.