Webinar on improving farm market sales to be hosted by NAFDMA
NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales.
“Understanding key factors limiting farm store retail success” is scheduled for Jan. 29 at 1:00 p.m. Eastern Time.
Jonathan Raduns, founder of Merchandise Food, a retail strategy, merchandising and profit optimization consulting company, is the scheduled presenter.
“Many retailers unwittingly create barriers to incremental sales. Spend an hour with Jonathan from Merchandise Food to gain a fresh perspective on your farm store. In this webinar, Jonathan will share insights on advancing food merchandising, optimizing retail space, and improving the customer shopping experience to boost your farm store forward,” according to a news release.
Learning objectives of the seminar include:
- Optimize underutilized use of space in your store
- Select products more strategically
- Leverage your investment in inventory more effectively
- Improve your technical visual merchandising skills (beyond just creativity)
The session will be recorded for future viewing and purchase.
Founded in 1986, the Indianapolis-based NAFDMA is a membership-based non-profit trade association dedicated to advancing the farm direct marketing and agritourism industries.