Jun 3, 2021California Walnut Board joins blueberry group to tout brain health
Brain Health Month has officially kicked off, and to generate consumer engagement and increase demand among new audiences, the United States Highbush Blueberry Council is teaming up with the California Walnut Board to launch a 2021 retail promotion and learning program.
This strategic collaboration will evaluate the power of digital, in-store and retailer dietitian activations in Coborn’s, Rouses and Weis supermarkets to drive blueberry sales across the United States.
Happening in 290 stores across 12 regions, the program features in-store displays promoting “Grab a Boost of Blue and Walnuts, Too,” e-newsletter placements and shoppable e-commerce banners. As part of the partnership with each retailer, registered dietitians are garnering attention for the health benefits of both blueberries and walnuts through Facebook Live events and TV interviews.
The program runs for the entire month of June and showcases easy, delicious ways for consumers to enjoy both blueberries and walnuts, and inspires shoppers to purchase and eat more of this superfood combination.
This collaboration between complementary commodities is just the first of several United States Highbush Blueberry Council (USHBC) promote-and-learn initiatives focused on driving blueberry volume at the retail level. Stay tuned for updates on this program and more, and if you want to get involved, contact retail@blueberry.org.
For more information on the USHBC, visit here.
To learn more about the California Walnut Board, visit here.
