Aug 15, 2023Rural areas benefit from agritourism boom, study finds
The agritourism market is booming and is helping not only farms, but also rural regions, according to report by Future Market Insights (FMI), a market research organization.
The report, Exploring the Green Bounty: Agro-Rural Tourism Market Surges as Travelers Seek Authentic Farm Experiences and Sustainable Living, shows the overall market progressed from $76.7 billion in 2018, with an average yearly growth rate of 4% until 2022. By the end of the year 2022, the net revenue generated by the agro-rural tourism business globally was nearly $89.8 billion.
As per FMI data, the agro-rural tourism market is estimated to be around $91.6 billion in 2023. The report predicts the worldwide demand for agro-rural tourism to record a 5.8% from 2023 to 2033. By following this promising growth rate, the overall market size, in terms of value, is projected to reach $160.9 billion by 2033, according to a news release.
“Agro and Rural Tourism is one of the emerging trends of tourism,” according to the report. “It extends great support to the primary sector of a country as well as the upliftment of remote and rural regions.”
In terms of tour type, student Trips, family Trips, and group Trips generate high demand for agro-rural tourism. Many schools introduce environmental studies as a part of their curriculum.
“The schools and institutions try to explain the ecological situations and surrounding effects with the help of environmental and social studies. Therefore, they conduct field visits to farms and rural areas and try to connect the children with the roots of agro-rural tourism,” according to the report.
“Meanwhile, agriculture science is one of the emerging trends in education. Hence, many students visit agriculture fields and rural areas to learn about the agro and rural tourism industry more broadly as they focus on the development of this field. Lastly, families and groups participate in agro-tourism to experience agriculture activities and rural life and contribute to the agriculture and rural sector.”
Agro-rural tourism is also supported by the cause of eco-tourism and sustainability tourism. “Agro-rural tourism allows city travelers to escape from urban life and re-discover rural roots,” according to the report. “Engaging in agriculture farms and fields and discovering rural life is becoming a trend and attracting travelers towards agro-rural tourism.”
Additionally, agro-rural tourism contributes to the key growth of the tourism industry with the help of income generated from agro-rural tour activities, according to the report.
The trends of farm and ranch stays are seeing traction at a significant rate. The increasing stress and pollution have inclined travelers towards farm vacations, apart from this. The promotional activities and campaigns from tour aggregators for farm stay vacations are attracting several travelers, according to the report.
In farm stay vacations, agro products are used and promoted extensively. Meanwhile, the farm vacation includes working in fields, a village tour, shopping for handmade products, trying the local fresh food, and exploring and experiencing authentic rural life. Youths and millennials like to participate in such activities, which results in the growth of the market.
The rising trends of agro-tourism focus on the betterment of villagers. The cause of agro-tourism results in the growth of rural tourism. Despite monopolization in the tourism market by leisure activities, there has been a significant and steady increase in demand as it is considered an alternate way of healthy tourism under eco-tourism. The rising trend of health and environmental consciousness has further fueled the growth of the market, according to the report.
“The concept of agro-rural tourism offers tangible and intangible features related to the environment, culture, food, and landscape,” according to the report. “It is a positive approach and journey to understanding the behavior and cultural background of the community. The agro-rural tourism brings acknowledgment and creates value for cultural and architectural heritage.”
Based in Newark, Delaware, Future Market Insights provides insights into governing factors influencing market demand. FMI provides custom and syndicated market research reports as well as consulting services to 80% of the Fortune 1,000 companies and works with small and medium enterprises (SMEs).