Walnuts
More than 7,400 retailers will feature displays and promotions as part of the campaign that highlights the nut's nutritional benefits as a tasty snack.
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Happening in 290 stores in 12 regions, the partnership encourages consumers to "grab a boost of blue and walnuts, too" to generate engagement and increase demand.
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May can be a busy time for walnut growers, and this list from University of California Cooperative Extension can be a quick and easy reminder of what needs to be done this time of year.
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Even with warmer winters, sudden freeze events in the fall and winter can cause damage in trees that isn't seen until later in the season.
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Building an increasing global demand for walnuts boosts exports, and access to grant programs helps industry professionals share the costs of international marketing.
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Following the almond and prune industries, walnut handlers can receive a credit for eligible marketing expenses.
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With over 400 commodities that supply the nation and abroad, almonds, pistachios and walnuts rank among the top.
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Rabobank's walnut report estimates U.S. exports will grow, but will still face the struggle of domestic demand.
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Be sure to check out our other specialty agriculture brands