Marketing

California Walnut Commission secures $17.6 million in funding for global market expansion

The California Walnut Commission has received $17.6 million in funds from the USDA. Learn how the money will drive global marketing efforts. more »

Almond Board of California 2025 board of directors election cycle now open

Nominations are now open for the 2025 Almond Board of California elections. Get more details on the open positions and application process. more »

Almond Board of California announces 2025 Leadership Program class

Meet the 18 professionals that the Almond Board of California (ABC) has named to its 2025 Almond Leadership Program. more »

Almonds 2025: Q&A with California Almond Board’s Clarice Turner

Clarice Turner, president and CEO of the Almond Board of California, shares insights on the state of the almond industry in early 2025. ... more »

State of the pistachio industry: American Pistachio Growers works to drive demand

The current state of the pistachio industry is positive. Read how American Pistachio Growers is driving global demand for pistachios in 2025. ... more »

State of the walnut industry: Navigating challenges and seizing oppportunities

Projections for the 2025 walnut market are strong. Get insights from the California Walnut Commission on pricing, demand and more trends. ... more »

Webinar on improving farm market sales to be hosted by NAFDMA

NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales. “Understanding key factors limiting farm store retail succes... more »

Funding increased, caps raised, application deadline extended for speciality crops program

The USDA has increased funding for the Marketing for Specialty Crops (MASC) program and extended the application deadline. Learn how you can apply. more »